Library Train

Brief

Create a service / user experience-inspired branding that adds measurable benefit through a considered design experience. To utilise new technologies as a touchpoint in a user’s participation, supporting specific areas of the public with an interactive platform and connecting these people into pathways and opportunities. In the context of promoting positive knowledge and learning within societal lifestyle.

Branding / User Research / Service Design

User Journey Map

User Journey Map

Booking

The commuter books their train ticket, with the option to select their carriage of preference by genre/ theme.

Purchase

The commuter obtains their purchased ticket (paper or digital), where the colour of ticket would coordinate with the chosen carriage genre. Providing a personalised experience.

Ticket Barrier

The ticket is then passed through the ticket barriers at the station. There would be small advertisements on the barriers, to keep commuters informed about the library train service.

Waiting

To assist the passenger in the boarding of the correct carriage, the signage on each of the train carriages would display the relevant genre and branded colours.

Boarding

Once boarded, the electronic ceiling belt would navigate books in a production line direction. Magnets are attached to the book which allows the ease of obtaining and returning the chosen book by the commuter.

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